Sports · venues · entertainment Performance & venue analytics. Talk to a TRACIO advisor.
Sports · venues · entertainment

Centimetre-accurate performance. Frictionless venues.

For clubs, leagues and venue operators. We design UWB player- and ball-tracking, training-load analytics, and crowd-flow and asset-visibility programmes for stadiums and arenas. Hardware-agnostic and vendor-neutral — we help you choose and integrate, not lock you to one tracking supplier.

10–30 cm
UWB accuracy
Training
Load analytics
Venue
Crowd flow
Real-time
Telemetry
Sports performance tracking and venue analytics illustration
The problems

What we keep seeing.

Performance data is siloed

GPS vests, video and manual notes live in separate tools. Coaches get a fragmented picture of load and movement, too late to act.

Indoor tracking is hard

GPS dies indoors. Arena sports and training halls need centimetre-accurate positioning that consumer wearables cannot deliver.

Venues run blind on flow

Operators do not know where crowds bottleneck, how concessions perform, or where assets and staff are during an event.

What TRACIO delivers

The use cases that consistently pay back.

Player & ball tracking

UWB precision RTLS for position, speed, acceleration and load at training and in-venue.

Training-load analytics

Objective workload, sprint and high-intensity metrics integrated with sports-science platforms.

Indoor & arena positioning

Centimetre-accurate tracking where GPS fails — courts, halls and arenas.

Crowd flow & safety

Heat-mapped movement for queue, egress and safety management at events.

Asset & staff visibility

Locate broadcast kit, equipment and staff across a large venue in real time.

Fan & operations analytics

Concession dwell, zone popularity and operational flow for venue ROI.

Vendors we work across

Hardware & software ecosystem

UWB precision-tracking platforms · BLE and GPS wearables · sports-science analytics integrations · venue people-counting — selected for your sport and venue, never by price book.

Enterprise integration

Where we plug in

Sports-science platforms · video and tactical-analysis tools · venue management and ticketing systems · broadcast graphics feeds.

Typical KPIs

What good looks like.

10–30 cm
Tracking accuracy
Objective
Load metrics
Indoor
GPS-free
Real-time
Venue ops
Standards & compliance

What we design and document to

Competition and league tracking standards · GDPR for athlete data · FiRa-certified UWB · IEC 62443 for connected venue systems.

Real-world use cases

Where the payback shows up.

Squad load management

UWB precision RTLS at the training facility gave objective player load and sprint analytics for the first-team squad.

Arena performance

Centimetre-accurate indoor tracking where GPS fails, feeding the sports-science platform.

Venue crowd flow

Heat-mapped movement informed queue, concession and egress management on event days.

Precision matters when you’re managing athlete load. UWB tracking at our training facility gave the sports-science team data they could trust and helped reduce soft-tissue injuries across a season. It succeeded because TRACIO matched the radio to the accuracy we actually needed instead of overselling a platform.
Head of Sports Science · top-flight football club · EMEAAnonymised at the client’s request. Reference available on request.
Ready to scope your programme?

Walk us through your programme.

Thirty minutes on the architecture, the analytics, and the performance or venue KPIs you care about. Vendor-neutral, no platform pitch.

Talk to an advisor