What we set
The TRACIO site uses few cookies and similar browser storage:
| NAME | PURPOSE | CATEGORY | RETENTION |
|---|---|---|---|
tracio.lang |
Remember your language choice across visits. | Essential | 12 months |
tracio.consent |
Stores your cookie banner choice. | Essential | 12 months |
tracio.dl |
Remembers, for this browser session, that you already submitted a download form, so other download forms open directly. Stored in your browser (sessionStorage), not sent to us. | Essential | Browser session |
tracio_lead, tracio.lead.sent |
Marks, for this browser session, that you have just sent the contact form or booked a call, so the thank-you page records the enquiry only once. Stored in your browser (sessionStorage). | Essential | Browser session |
_ga, _ga_* |
Google Analytics 4 with IP anonymisation: anonymous usage statistics to improve the site. Only set if you accept analytics. | Optional | Up to 24 months |
ph_* |
PostHog (EU): product analytics and session replay (form inputs masked). Only set if you accept analytics. | Optional | Up to 12 months |
hubspotutk, __hstc, __hssc, __hssrc |
HubSpot: our CRM. Used to recognise return visitors and link form submissions to a contact record. Only set if you accept analytics/marketing cookies. | Optional | Session to 13 months |
tracio.attrib |
Remembers, for this browser tab, how you first arrived (campaign tags such as utm_source, an ad click ID and the referring site), so that an enquiry you send can include an Attribution line. Stored in your browser (sessionStorage) only after you accept analytics or marketing cookies, removed if you decline or withdraw consent, and never sent by itself. | Optional | Browser session |
_gcl_au, _gcl_aw |
Google Ads conversion measurement: records whether a visit from one of our ads led to an enquiry. Only set if you accept marketing cookies. If you reject, no Google cookies are set; the Google tag only sends cookieless, anonymous pings (Google Consent Mode) so that ad results can be measured in aggregate. | Optional | Up to 90 days |
_uetsid, _uetvid, _uetmsclkid, MUID |
Microsoft Advertising (UET tag): records whether a visit from one of our Microsoft or Bing ads led to an enquiry, and lets Microsoft show TRACIO ads to people who have visited this site. MUID is set on bing.com. Only set if you accept marketing cookies. |
Optional | 1 day to 13 months |
li_fat_id, bcookie, lidc, li_sugr, UserMatchHistory, AnalyticsSyncHistory |
LinkedIn Insight Tag: records whether a visit from one of our LinkedIn ads led to an enquiry, gives us anonymous, aggregated statistics about visitors (such as industry or job function), and lets LinkedIn show TRACIO ads to people who have visited this site. All except li_fat_id are set on linkedin.com. Only set if you accept marketing cookies. |
Optional | 1 day to 1 year |
__Secure-next-auth.csrf-token, __Secure-next-auth.callback-url, __cf_bm |
Cal.eu booking calendar: the calendar on our contact page is embedded from Cal.eu and loads only when you click “Open booking calendar”. Cal.eu may set these cookies on cal.eu for security (form protection and bot detection) and keeps booking preferences, such as 12- or 24-hour time, in its own browser storage. We do not set or read them, and Cal.eu’s own privacy policy applies. If you prefer to avoid them, email or call us instead. | Third party | Browser session to 30 minutes |
Advertising. If you accept marketing cookies, Microsoft Advertising and LinkedIn may use these cookies to measure our ads and to show TRACIO ads to people who have visited this site. Google Ads uses its cookies only to measure our ads, because we have switched off ad personalisation and remarketing in our Google tag. Without marketing consent, the LinkedIn and Microsoft tags do not load, and Google sets no advertising cookies. If you reject, no analytics or advertising tag loads at all.
What we don't do
- No advertising cookies unless you accept marketing cookies.
- No ad audiences without your consent: only if you accept marketing cookies do Microsoft Advertising and LinkedIn use them to measure our ads and build ad audiences on their own platforms.
- No data sold to advertisers, ever.
- No fingerprinting.
Your choices
On your first visit you will see a cookie banner. You can accept all, reject non-essential, or customise. Until you choose, Google Consent Mode v2 keeps everything except essential storage denied by default, and no analytics or advertising tags load. If you reject, they stay off. If you accept, Google Analytics 4, PostHog, Google Ads, Microsoft UET and the LinkedIn Insight Tag load. You can change your choice any time by clicking the "Cookie preferences" link in the footer or clearing your browser storage for this site.
Browser controls
You can also block or delete cookies in your browser settings. If you block essential cookies, some features (like language persistence) will reset on every page load.
Contact
Cookie and privacy enquiries: hello@tracio.com
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