Sport: player tracking, session load and venue analytics.
For clubs, sports-science teams and venues. We design player tracking RTLS, sports club tracking and venue locating analytics (UWB on the pitch, athlete load and session metrics, injury-risk load monitoring), hardware-agnostic and performance-led.
We reply within one working day with questions or a written price. No obligation. Fixed-scope engagements from £3k. Prefer to talk? Book a free 30-minute call.
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How it works in Sports.
Tracking chosen for each pitch, hall and venue; complementary radios for training centres and venues. Chosen for the performance question.
1 · Track
Position and load for every player, from the tracking that fits your venue.
2 · Load
Session and cumulative load into sports-science workflows.
3 · Decide
Return-to-play and drill design backed by trusted data.
Common problems we find.
Session data dies in the notebook
GPS belts, video and coach notes disagree. Sports science needs position and load in one timeline, not three exports reconciled on Monday.
Injury risk is argued without a common load picture
Return-to-play and drill progressions stall when cumulative load is incomplete or sampled only in matches. Recording every session the same way helps close the gap.
Venues run blind between the white lines
Training centres and stadiums lack a single operational view of who is on which surface, slowing medical response and pitch scheduling alike.
Sport use cases we design for.
Session and drill load recorded
Load and movement recorded for every session and drill on one consistent set of devices, fed into the performance system the club already runs.
Unusual load flagged to medical staff
Load that is unusual against each player's own history is flagged for review. Medical staff decide.
Return to play sessions recorded
Each rehab session is recorded and compared with the plan the medical team set. The return decision stays with them.
Event day crowd flow by zone
Anonymous counts by concourse, stand and gate reach the control room, to support the safety officer and your crowd management plan.
Pitch and hall use, and pitch wear
Which squad used which pitch or hall, and which areas wore most, so scheduling, rest and repairs follow use.
More sport use cases.
- Pitchside medical bags: bags and medical equipment read at the equipment room door, so missing items show before players go out.
- Travel cases: equipment cases for away games and tours logged out and back.
- Steward deployment: where stewards and venue staff are deployed, with a lawful basis first.
- Accreditation zones: media, staff and contractor passes checked at entry to restricted zones, alongside your access control.
- Venue wayfinding: routes for spectators, hospitality guests and visiting teams around the venue.
- Steward radios: radios and equipment issued to stewards and returned at the end of the event.
Technologies we compare
GNSS tracking vests for outdoor pitches · UWB for indoor halls and stadiums where it fits · optical tracking where the league provides it · people counters for concourses and gates · passive RFID for medical bags and travel cases. We compare what fits each venue and question. Advice first. We also supply, lease and integrate if you choose.
Where we plug in
Athlete management systems · performance analysis and video · medical records, kept separate under their own access rules · ticketing and turnstiles · access control and accreditation · event control rooms.
What good looks like.
What we take into account
FIFA EPTS quality standard for tracking devices · IFAB Law 4 on what players may wear in matches · SGSA Green Guide for crowd safety · UK GDPR special category rules for health data · the FIFPRO Charter of Player Data Rights. Your own medical and safety procedures stay in place.
Where it pays back.
Solutions for this industry
Relevant case studies
More use cases, in detail.
Match & training pitch tracking
Problem: Position quality is too coarse for tactical and load work.
Tech mix: Pitch UWB anchors, athlete tags, session clocks.
Outcome: Position data staff actually use.
Athlete external load
Problem: Cumulative load is incomplete between gym, pitch and travel.
Tech mix: Continuous session tracking + sports-science integration.
Outcome: Clearer periodisation and return-to-play evidence.
Injury-risk monitoring
Problem: Spikes and asymmetries are spotted late.
Tech mix: Load thresholds, alerts to medical workflows.
Outcome: Earlier intervention conversations grounded in data.
Multi-pitch training centre
Problem: Squads and surfaces collide on the schedule.
Tech mix: Occupancy / presence across pitches and indoor halls.
Outcome: Cleaner scheduling, less dead time.
Academy pathway visibility
Problem: Youth load is under-measured versus first team.
Tech mix: Same tracking design scaled to academy pitches.
Outcome: Consistent load language across age groups.
Stadium ops (selective)
Problem: High-value kit and steward deployment lack a live picture.
Tech mix: BLE/RFID where ROI is clear, separate from athlete science.
Outcome: Fewer losses, tighter event operations.
What you gain
Load data staff actually use
Position-grade tracking gives speed, distance and load per athlete, per session. Measured by how often coaching and sports-science staff use it in planning and review.
Earlier injury-risk conversations
Load spikes and asymmetries are flagged to medical staff as they happen, not in a weekly report. Measured as time from threshold breach to intervention.
Return-to-play grounded in evidence
Rehab sessions are tracked on the same scale as full training. Measured against the agreed return-to-play benchmarks for each athlete.
One load language, academy to first team
The same metrics scale across age groups and pitches. Measured as coverage of sessions tracked across squads.
Pitches and halls scheduled on real use
Occupancy data shows which surfaces are used, when and by whom. Measured as dead time and schedule clashes per week.
Who else sells into sports locating and what programmes get wrong.
Elite clubs know Catapult, STATSports and peers for athlete load; venues see Quuppa-class BLE-AoA, UWB suppliers and Wi-Fi analytics for crowd and operations; kit and equipment RFID sits with separate SIs. Coaching, medical and venue operations rarely share a data model, so three suppliers produce three truths about the same session or matchday.
What programmes get wrong: buying wearable precision the medical team will not govern; venue analytics that ignore steward and safety workflows; and kit RFID without laundry and custody process. The guidance job is to separate player-performance stacks from venue locating and equipment accountability, then integrate only where the decision needs a joined feed.
TRACIO remains independent across athlete, venue and equipment layers. We design the locating architecture, privacy posture and operational integrations clubs and venues can defend.
Matchday and training environments also differ in radio and privacy constraints. Outdoor pitches favour GNSS or wearable GNSS+LPS hybrids for session load; indoor arenas and mixed-use venues often need BLE-AoA or UWB for stewarding, VIP flow and asset accountability where phones-as-sensors are too noisy. Broadcast and league data deals can restrict what may leave the venue. Architecture should assume data-residency and purpose limitation from day one, not as a legal retrofit.
Procurement tip: score suppliers on integration to medical and operations systems you already run, on kit laundry and custody workflows, and on whether athlete consent models survive a squad change, not on demo heat-maps alone. Independent guidance keeps those scores accurate when a wearable OEM also wants the venue contract.
Venue and broadcast locating in sports.
Major leagues and venues (including NFL stadiums, Premier League grounds and large Olympic/multi-sport venues) use athlete, ball, camera and workforce locating. Names describe the venue market, not TRACIO clients or broadcast partnerships.
How an engagement works in sport & venues.
Stages, with a gate after each
- Scoping call: 30 minutes with our specialists; a written proposal with the price if there is a fit.
- Discovery & business case: use cases, KPIs and technology direction (typically 1 to 5 days on site).
- Supplier selection: requirements, shortlist, RFP and TCO (typically 3 to 6 weeks).
- Pilot: judged against pass/fail criteria written before any equipment goes in (with timings agreed per site).
- Rollout & handover: scoped per project, phased by site or wave.
What we need from you
- A named sponsor who can sign off each gate
- An operations lead and an IT/OT contact for a few hours a week
- Site drawings, floor plans and process maps
- Access to your performance, venue-operations or broadcast systems
- Training-ground or venue access, fitted around fixtures
Frequently asked questions
What is player tracking RTLS versus venue locating analytics?
Player tracking RTLS focuses on athlete position, speed and load during sessions. Venue locating analytics extends the same discipline to staff, equipment and spectator-flow zones for operations. Sports club tracking programmes often start on the pitch and grow into venue operations without a forced platform change.
How accurate is player tracking on the pitch?
UWB is usually the most precise of these options. The accuracy you get depends on your site, and we confirm it in the survey. BLE or GNSS may supplement warm-up areas and outdoor training, chosen for the venue, not a single supplier SKU.
Is this for gambling or betting use cases?
No. Our sports programmes are for clubs, performance and sports-science teams, and venues: athlete load, session analytics and operational visibility. We do not design betting or gambling feeds.
Can you monitor injury-risk load without disrupting sessions?
Yes. Lightweight tags and venue infrastructure capture external load and position continuously; sports-science staff review session and cumulative load in their existing analytics workflows.
Does it work indoors and in stadium bowls?
UWB and carefully planned anchor layouts handle bowls, indoor arenas and mixed training centres where GNSS is weak or blocked.
How does it integrate with our performance stack?
Location and load events export into sports-science and athlete-management platforms so analysts are not trapped in a separate silo.
What does a sports engagement cost?
It depends on scope and the number of sites. Every engagement is scoped per project and priced in writing before work starts: £3k to £30k per project, or £1,200 a day. Regional ranges for Europe, North America and other regions are on how we work. Extra sites, on-site RF survey and integration into more than one system of record add to the scope. Hardware and licences are extra: buy them direct from the supplier, or have us supply them as a separate, optional service, priced openly.
How long does a sports engagement take?
Discovery usually takes 1 to 5 days on site, supplier selection typically 3 to 6 weeks and a pilot with timings agreed per site, with a gate after each. Rollout is scoped per project. The season and fixture calendar usually set the pilot window.
What if the pilot fails?
It stops at the gate. The pilot is judged against written pass/fail criteria agreed before any equipment goes in, so a fail is a clear result, not an argument. You pay no rollout costs and keep the artefacts from each stage: requirements, scored shortlist, TCO, RFP pack, pilot criteria and the measured results. Pilot equipment can be rented, so there is no capex to write off.
Who owns the data, and can we avoid supplier lock-in?
You own it. Your data and IP stay yours, with full export. During supplier selection we put data export, open APIs and exit terms into the RFP and contract, so you can change supplier later without starting again.