Which technologies do you consult on?

All of the major location, identification and IoT technologies: RTLS (UWB, BLE, Wi-Fi), RFID (passive, active and RAIN UHF), industrial IoT and sensors, GPS and GNSS, AGV and AMR robot fleets, and hybrid stacks that combine them. We recommend the right mix for each zone and use case, not a single technology.

Are you really vendor-neutral?

Yes. We do not sell hardware or a software platform of our own, and we take no resale commissions, so our technology and vendor recommendations serve your outcome rather than a product we need to move.

Do you work outside the UK?

We are UK-based and work across Europe and internationally, delivering in English, German and French. Engagements can be remote or on-site depending on the work.

What does a consulting engagement include?

Typically discovery and requirements, vendor-neutral technology selection, vendor evaluation and RFP support, ROI and business case, solution architecture, and an implementation roadmap. We scope each engagement to where you are.

Can you help after the decision is made?

Yes. We work across the full lifecycle - we can also deploy, integrate, and operate the system, so you can keep one independent team from business case through to live operation.

How do we get started?

Usually with a short call or a fixed-fee discovery to scope the problem, followed by a proposal with clear deliverables, timeline and fees. There is no obligation and no platform pitch.

VENDOR PROFILE · COLLABORATIVE AMR

MiR (Mobile Industrial Robots) — independent vendor assessment.

MiR (Mobile Industrial Robots, Danish, owned by Teradyne) is the dominant collaborative AMR vendor in light-payload industrial settings. This is TRACIO's vendor-neutral assessment — where MiR's ease-of-deployment wins, and where heavier-duty alternatives fit better.

Book a 30-minute scoping call

Who they are

MiR is a Danish AMR vendor headquartered in Odense, founded 2013 and acquired by Teradyne (NASDAQ: TER) in 2018.

The portfolio covers MiR100 / MiR250 (light payloads, 100-250 kg), MiR500 / MiR600 (medium, up to 500 kg) and MiR1350 / MiR1500 (heavy, up to 1500 kg). Strong emphasis on ease-of-deployment, no-code path teaching and intuitive operator interfaces.

Where they're strongest

Ease of deployment and operator-friendly programming. Where engineering effort matters, MiR's no-code mission editor and visual path teaching is genuinely faster than competitors.

Strong fit for mid-sized manufacturing, lab environments, hospitals (logistics rather than clinical use cases), and smaller industrial sites that don't have dedicated automation engineering teams. Teradyne ownership provides global services backbone.

Where they're not the right answer

Heavy industrial material handling at the OTTO 1500 / OTTO Lifter scale is outside MiR's sweet spot. For high-density e-commerce goods-to-person, Geek+ / Locus dominate.

For very-large-scale deployments (>200 robots single site) MiR is functional but the operational advantage of ease-of-deployment matters less.

How they compare

Versus OTTO Motors: MiR lighter, easier to deploy; OTTO heavier-duty, Rockwell-integrated. Versus Geek+: completely different categories — MiR is collaborative discrete-task, Geek+ is high-density goods-to-person.

Versus Universal Robots (sister company under Teradyne): different but complementary — UR is collaborative arms, MiR is mobile platforms; pairings increasingly common. For multi-vendor fleet orchestration see fleet-orchestration.

FAQ

Frequently asked questions

How long does a MiR deployment take?

MiR's ease-of-deployment is genuine — pilot deployments often live within 4-8 weeks vs 8-16 weeks for heavier industrial AMRs. Production rollout depends on scope but the ramp is typically faster than alternatives.

Can MiR replace existing forklifts?

For light-to-medium payloads (up to 1500 kg) yes for many workflows. For heavy industrial forklift work (above 1500 kg) MiR is not the right answer — OTTO Lifter or other industrial AMR forklifts fit there.

Does MiR support VDA 5050?

Active development, conformance improving by firmware version. We verify during vendor scrutiny for multi-vendor fleet deployments.

MiR or OTTO for a mid-sized manufacturing plant?

Depends on payload and existing automation context. MiR for lighter, easier-to-deploy collaborative scenarios; OTTO for heavier and where Rockwell automation integration matters. We evaluate both per use case in stage 1.

Last updated: 26 May 2026