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FOUNDER & PRINCIPAL ADVISOR
Dylan Austin, founder and principal advisor at TRACIO

Dylan Austin

Two decades in locating programmes (RTLS, RFID, BLE, UWB, Wi‑Fi and industrial IoT) across sales, technical sales and implementation, on both the vendor and the buyer side. Dylan founded TRACIO Limited in May 2026 to offer that experience independently.

What Dylan does at TRACIO

Dylan leads every TRACIO engagement and the client relationship personally: the business case, the architecture, vendor selection and RFP, pilot design and oversight, and delivery through to live operation. Where a programme needs more hands, specialist engineers and integrators are brought in under his direction on the same independence and confidentiality terms.

The independence model comes from sitting both seats: vendor-side engineer and customer-side buyer. The right technology decisions need someone in the room who is not paid by the vendor's outcome. TRACIO has no hardware resale, no referral commissions and no platform of its own; pilot kit is TRACIO-owned and rented for evaluation, never sold. See the independence policy.

Background

From early active-tag RTLS pilots in the mid-2000s, through Passive RFID at scale, BLE 5.x direction-finding, UWB FiRa standardisation and SLAM-driven AMR fleets, Dylan has worked on the technology as it developed.

Before founding TRACIO he worked end-to-end across sales, technical sales and implementation, so the commercial case, the RF and architecture choices and the go-live were the same person's judgement, not a hand-off.

Stack depth from vendor-side roles: Wi‑Fi RTLS; Passive RFID, BLE, UWB and Active RFID; industrial UWB, fleet-manager and location-OS platforms.

Where the work ran: Europe, the Middle East, Africa, North America, South America and APAC: plant floors, hospitals, yards, dealerships, venues and training estates.

Industries and use cases:

  • Aerospace, defence & MRO — tool control, WIP visibility, UWB/RFID accountability, training estates and maintenance locating
  • Automotive manufacturing — WIP / line-flow locating, just-in-sequence material movement
  • Automotive retail — dealership vehicle tracking, WIP and PDI visibility
  • Pharma & life sciences — cold-chain, serialisation, custody and regulated locating
  • Data centres — asset accuracy, dock-to-rack, change and cage visibility
  • Mining & heavy industrial — people safety, mustering, fleet and zone control
  • Sports & venues — player / athlete tracking and venue analytics
  • Logistics & industrial — yard, dock, heavy-fleet and AMR/AGV fleet orchestration; hybrid RFID + RTLS stacks
  • Healthcare & enterprise Wi‑Fi RTLS — equipment and people flow on infrastructure-led stacks

Named employers and programme sponsors are not listed here. Client references from prior engagements are under NDA; a reference call can be arranged after mutual qualification.

Talk to Dylan

Thirty minutes on your decision, and the evidence behind it.

Email daustin@tracio.com or call +44 20 3918 1134.

Book a 30-minute scoping call

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